Sales & Marketing Philosophy

Personal Philosophy

Sales and marketing is about providing value to the customer and offering a solution to their problem.  In order to present ideas, solutions and opportunities that will be considered by customers it is important that presentations be made at the top and to the decision maker.  However, it is important to recognize the influencers  who are part of the customers decision making team.  Therefore, identifying key personnel and involving them will result in success at a greater rate.

• Sixty Four of calls are made on the wrong people, so identify the right people
• 20% of customers are 80% of your business, so focus on the 20%
• Provide quality relevant information to the customer
• Provide value to the customer
• Develop successful relationships and create loyal customers
• Be different from the competition
• Be memorable
• Be a student of your profession in order to be the best
• Read sales books, e-newsletters and attend seminars
• Network often
• Empower and trust your people
• Give back, pay it forward!