Client

Objective

Weis Markets wanted to build their brand in the minds of freshman as well as having freshman sign up for their loyalty card.

Solution

Weis Markets became a sponsor of the Alumni Association’s Be A Part From the Start program.  An indoctrination program for freshman, it is the perfect place to introduce Weis and its loyalty program.  Weis was the primary sponsor with signage, experiential marketing and give aways.

Results

Weis was able to build brand awareness as well as increase loyalty card sign ups.
GORE-TEX as the title sponsor of the Philadelphia Marathon wanted a way to promote their affiliation and title sponsorship of the marathon during the month of November when the GORE-TEX Philadelphia Marathon runs.  In addition, GORE-TEX wanted to give back to those that run.
The Independence Visitor Center, operators of the Philadelphia Phlash, develop a marketing program that promoted the Marathon, the title sponsorship of the marathon and a follow up promotion.

GORE-TEX wrapped Phlash buses that run in a loop through the historic, cultural and business districts of Philadelphia.  In addition, during marathon weekend, any runner who showed their running bib would be allowed to ride the Phlash for free courtesy of GORE-TEX 
GORE-TEX achieved their goals of increasing awareness of their title sponsorship among the public with wrapped Phlash buses, signage in the visitor center where many runners come during marathon weekend and with runners by offering free rides.
Provide a unique opportunity for the Please Touch Museum to own inventory in an unclutter environment.
The Visitor Center placed the Museum logo on the back of 100,000 tickets and 70,000 ticket envelops.
The Museum increased awareness and ticket sales through the program.
Promote travel between Philadelphia and Washington D.C. and Philadelphia and New York City.  
Amtrak dominated the transportation page of PHLvisitorcenter.com as the title sponsor of the page.  The program included banners and sponsorship of the “By Train…” section.   
Amtrak increased awareness of their routes and tickets sales during the promotional period.
The Snack Factory's Pretzel Crisps signed an agreement with Six Flags to expand reach of their consumer base, build awareness of their new product "pretzel cracker" line, and sample. 

The program was executed with signage in parks and distribution of 350,000 samples.  

As a value to the consumers who opt-in to Pretzel Crisps newsletter, about 200,000, Six Flags made a special ticket offer.
The client reported that we executed the program effectively, responded to requests in a prompt timely manner, and have exceeded his expectations.
Dunkin’ Donuts is a major breakfast coffee shop in the Northeast and specifically in the New York metropolitan market. The competition for the coffee/breakfast market is very high with other chains, diners and mom and pop stores throughout the area.

Dunkin’ Donuts' interest was to increase awareness of the brand by changing people’s habits in the morning. The strategy is to make Dunkin’ Donuts part of the daily routine while heading to work, school, or other activities each day. 
The integrated approach to achieve the goals included arena signage, electronic scoreboard, online, couponing in the arena, and in Penn Station New York with our Mascot, in arena fan contests and on Liberty TV.

The program began in the second half of the season and concluded with the end of the season. 
Post-season research asked fans if they remember sponsors of the Liberty. Dunkin’ Donuts elicited a 13% response higher than four other sponsors that have been with the Liberty for years. The difference is the integrated approach and activation of the program. 
MetroPlus provides access to health care services for New York City residents in Brooklyn, Queens, the Bronx and Manhattan through New York State's Medicaid Managed care, Child Health Plus, Family Health Plus and Partnership in Care program through its network of participating providers.

The goal was to increase awareness of MetroPlus Health Plans and their offerings. In addition, MetroPlus needed to increase registration of insurance in the local communities. 
The New York Liberty developed a grass roots based program with player appearances at MetroPlus community events in conjunction with a hospital. The events were promoted online, newspaper and local radio stations. 
MetroPlus Health Plans typically signed 10 new customers per event. At the Liberty events they increased their sign ups by 830% !
Ocean Spray Craisins wanted to increase awareness of their product and create trial.
A sweepstakes was developed for a chance to win $50,000 dollars in a shootout.  The program was promoted via in-store POS shippers, circulars and in-store radio.

Trail occurred at select NY Liberty games and fans were given sample packs of Craisins.  The sweepstakes was executed in 192 Shoprite supermarkets in the New York Market.
Craisins increased sales during the three month period 5% nationally and 33% in the New York Metro area.